Leveraging Zero and First Party Data

With changes in privacy legislation around the world, increased public awareness and scrutiny of the behaviour of some of the tech giants in the social media and ad-tech space, and the phasing out by all major browser manufacturers of third party cookies, it is time...

Under Utilised Marketing Automation and terrifying processes?

This is a true story.  The names and places have been changed to protect the innocent…. What was wrong Two Email PlatformsManual processesEmails that weren’t as timely or relevant as they could beConstant risk of data breaches What we did Process...

Audit your Martech Stack

A little before the COVID-19 pandemic hit New Zealand, I sat down with an old friend for coffee.  She is the CMO for a pretty large New Zealand organization. We were discussed many things including the Vatican Museum, old friends, and most interestingly (at least...
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