Lean on Buyer Personas, but don’t lean on them too much

by | Nov 7, 2017 | Blog

I just read an excellent document from Smart Bug on Buyer Personas (Click here. It is gated content). I recommend it to anyone getting into the business of building Personas either for their business or for their clients. However, it stopped short of discussing one...

Why have a loyalty program (and is yours really working)

by | Jul 19, 2017 | Blog

For a lot of businesses with loyalty programs, it is essentially a race to the bottom against their competitors; Who can afford to give away the most (be it points, dollars, or freebies of some other description) in return for getting the least money in the door. This...

What is Relevance

by | Jul 19, 2017 | Blog

I’ve had several conversations with people recently on the topic of highly relevant conversations and how to have them with their customers.  I found it interesting (and a little perturbing) how narrow most people’s view of relevance is.  It seems to focus...

We’re Alive

by | Jan 19, 2017 | Blog

The Ministry of Technology and Marketing (or MoTaM) is alive. As of mid January, we are working with our first clients, gaining new skills every day and working to deliver our first projects. We’ll be blogging regularly to keep everyone up to date with what we...
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