by admin | Mar 21, 2019 | Blog
The Ministry of Technology and Marketing ( MoTaM ) is delighted to be working with Southern Cross Travel Insurance. We have one of our star Data Architects, Michael Hanley working closely with their team and are also providing additional consulting on marketing...
by admin | Aug 2, 2018 | Blog
Growth is exciting – and terrifying – and then exciting again. I guess that is part of the reason we like to start up businesses. Did you know that we now have a team that delivers skills across: Marketo Unica Salesforce Marketing Cloud Google Analytics...
by admin | Nov 7, 2017 | Blog
I just read an excellent document from Smart Bug on Buyer Personas (Click here. It is gated content). I recommend it to anyone getting into the business of building Personas either for their business or for their clients. However, it stopped short of discussing one...
by admin | Jul 19, 2017 | Blog
For a lot of businesses with loyalty programs, it is essentially a race to the bottom against their competitors; Who can afford to give away the most (be it points, dollars, or freebies of some other description) in return for getting the least money in the door. This...
by admin | Jul 19, 2017 | Blog
I’ve had several conversations with people recently on the topic of highly relevant conversations and how to have them with their customers. I found it interesting (and a little perturbing) how narrow most people’s view of relevance is. It seems to focus...
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