by Jo | Nov 3, 2020 | Blog
With changes in privacy legislation around the world, increased public awareness and scrutiny of the behaviour of some of the tech giants in the social media and ad-tech space, and the phasing out by all major browser manufacturers of third party cookies, it is time...
by Jo | Oct 24, 2020 | Blog
This is a true story. The names and places have been changed to protect the innocent…. What was wrong Two Email PlatformsManual processesEmails that weren’t as timely or relevant as they could beConstant risk of data breaches What we did Process...
by Jo | Jul 23, 2020 | Blog
A little before the COVID-19 pandemic hit New Zealand, I sat down with an old friend for coffee. She is the CMO for a pretty large New Zealand organization. We were discussed many things including the Vatican Museum, old friends, and most interestingly (at least...
by admin | Mar 21, 2019 | Blog
The Ministry of Technology and Marketing ( MoTaM ) is delighted to be working with Southern Cross Travel Insurance. We have one of our star Data Architects, Michael Hanley working closely with their team and are also providing additional consulting on marketing...
by admin | Aug 2, 2018 | Blog
Growth is exciting – and terrifying – and then exciting again. I guess that is part of the reason we like to start up businesses. Did you know that we now have a team that delivers skills across: Marketo Unica Salesforce Marketing Cloud Google Analytics...
by admin | Nov 7, 2017 | Blog
I just read an excellent document from Smart Bug on Buyer Personas (Click here. It is gated content). I recommend it to anyone getting into the business of building Personas either for their business or for their clients. However, it stopped short of discussing one...
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